![]() ![]() Since I can already sense some readers bristling at the implications here, allow me to explain. Some of the most prolific bullshitters tend to come from “alternative medicine” fields like naturopathy, chiropractic, and acupuncture, but equally impressive feats of bullshittery have been known to come from physical therapists, massage therapists, nutritionists, athletic trainers, “functional fitness” gurus, and yes, I’ll admit it, sometimes even physicians (see: Deepak Chopra & Dr. But I’ve always learned from it, and my tendency to think critically, logically, and scientifically whenever possible has helped open my eyes to the veritable cornucopia of bullshit the world has to offer. I don’t claim to be an expert bullshitologist myself, and I know I’ve fallen for my own fair share. ![]() Today, I’m here to help fine-tune your personal bullshit detector specifically in the context of the Fitness industry, where the prevalence of Silly Bullshit is reaching epidemic proportions because of just how much money is at stake. That said, age alone obviously does not guarantee a highly sensitive bullshit detector – it also requires vigilance, analytical thinking, and skepticism, because Bullshitology is a constantly evolving field. You’ll smirk, scoff, or roll your eyes and think to yourself, “What a load of bullshit.” You probably don’t even notice how frequently this happens, because it’s a learned behavior that develops over time with accumulated experience. You might hear a story on the news about the latest political scandal, see a commercial advertisement for a new magical fat-burning supplement, or quickly scan across the tabloid magazine headlines at the grocery store checkout line. ![]() Consider, for example, all the things you routinely “filter out” when going about your day. Politicians, businessmen, academics, lawyers, artists, mechanics, salespeople, journalists, marketers, and pretty much every other occupation has its own unique flavor of bullshit to offer. Bullshit really is everywhere, whether you realize it or not, and people have been working out new ways to pass it off since the beginning of time. “Bullshit is everywhere.” – George Carlin ![]()
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